Cyberstar economy: Internet celebrities and KOLs (key opinion leaders) on social media have a significant impact on consumers' purchasing decisions. Enterprises can enhance brand awareness and sales by collaborating with internet celebrities to promote their products. Consumers are increasingly relying on user reviews on social media and e-commerce platforms to make purchasing decisions. Enterprises need to pay attention to user feedback and improve product and service quality.

User evaluation: According to the ALIEXPRESS Consumer Insights report, Germany (98%), Spain (95%), and the United Kingdom (90%) have the highest online shopping rates among surveyed consumers; Social media shopping is the most popular mode for 16-24 year olds; 50% of consumers shop through online marketplaces.