According to the 2024 report, the global population of Generation Z has exceeded 2 billion, accounting for 25.2% of the global population and becoming the most populous generation in the world. They have strong purchasing power and are gradually becoming the main force in the consumption of mobile phone accessories, with their consumption influence becoming increasingly apparent.

Global consumers are now in the era of service-oriented and emotional consumption. People value service quality and experience, as well as personal values and lifestyle. Consumers are beginning to express their values and identity through consumption behavior. They would rather pay more for something of better quality than choose cheaper alternatives.
According to a survey by Google and Deloitte, Generation Z places greater emphasis on personalization and self-expression, whether it's personal or family expenses. 87% of parents say that their Generation Z children influence their purchasing decisions regarding mobile phone accessories.